Shanahan Direct Marketing - Database Cleaning - Subscription Management - details

By: Shanahan Direct  05/12/2011
Keywords: direct marketing, Mailing List, database cleaning

Database Cleaning & Preparation


At Shanahan Direct Marketing we excel in Database Cleaning & Preparation. We believe from our many years of experience in the Direct Marketing field in Ireland that this is one of the most important aspects of your Direct Marketing Promotional Campaign. They say that "Content is King" and that "A Picture is worth a thousand words", well in the case of a badly prepared database, you will not only waste your excellent sales content, but you could end up getting the wrong picture on your sales campaign, and the only people you are making happy is the postman!


  • Database Management
  • Checking for Duplicates
  • Correcting Casing and Spelling
  • Splitting Addresses
  • Adding Salutation Fields
  • Full Preparations for Mail Merge
  • Validation and Updating of Addresses
  • List Brokering
  • Mailing List sourcing
  • Bar Code Reading and Printing
  • PO Box Response Handling and Order Fulfilment

Keywords: database cleaning, direct marketing, Mailing List, Subscription management