Konarch - services

By: Konarch Cgi  05/12/2011
Keywords: architecture, visualisation, Visual Communication

Also known as Architectural Rendering and Architectural Illustration; “it is the art of creating two-dimensional images or animations showing the attributes of a proposed architectural design.” At Konarch we like to think of it simply as visual communication through 3D.
What is its best? That is were our expertise comes in; we have found through years of working on single dwellings to office blocks, not every project requires the same level of detail or realism. Understanding the end purpose of a 3D visual dictates the level of production, for instance, the presentation of an initial concept if shown as realistic 3D can create a negative reaction from a client, planner or the general public as the

realism gives the impression of finality to the design, ‘this is it’, though the intention was to provoke discussion and ideas. So, presenting the design with less detail and conceptual style of finish tells viewers it is concept, work in progress.

Presenting architecture has many tenets, one of note is materials and finishes; a powerful benefit with architectural visualisation is creating the exact same image but with different finishes, enabling accurate comparisons to be made as Konarch’s use of real world lighting systems gives confidence to final decisions.

Keywords: 3d Visual, architecture, Visual Communication, visualisation,

Other products and services from Konarch Cgi

05/12/2011

Konarch - construction products

Presenting construction products has many tenets, one of note is materials and finishes; a powerful benefit with technical 3D visualisation is creating the exact same image but with different finishes and detailing, enabling accurate comparisons to be made and giving confidence to final decisions.


05/12/2011

Ideal Store & FSDU Visualisation

A new store layout has been designed or simply a new marketing campaign for a brand to fit into existing stores has been devised; communicating this to all stake holders to attain feedback and sign off can be complex, providing a mood and ambience of the concept is key, and failing to do so can leave doubts.


05/12/2011

Konarch - conservation and heritage

The restoration and maintenance of historical structures requires a large team of experts, officials and at times the general public which can make communicating what is actually planned to happen complicated and open to misinterpretation and subsequent delays through unnecessary objections.


05/12/2011

Konarch

Many self build Dwellings struggle with this, people view the plans and look at the landscape and imagine a blot, an accurate photomontage can show how it will be, which in some cases does highlight the need for design changes or alternative selection of construction products, which can be addressed prior to final submission.