Konarch - construction products

By: Konarch Cgi  05/12/2011
Keywords: visualisation, Visual Communication, Animations

Also known as product Rendering and Technical Illustration; it is the process of creating three-dimensional images or animations that show the attributes of a proposed architectural design. At Konarch we like to think of it simply as 3D visual communication.
What is its best style and medium? That is were our expertise comes in; we have found through years of working on simple components to large industrial plant, not every project requires the same level of detail or realism. Understanding the end purpose of a 3D visual dictates the level of production, for instance, the presentation of an initial concept if shown as realistic 3D can create a negative reaction from a distributor, specifier or customer as the

realism gives the impression of finality to the design, ‘this is it’, though the intention was to provoke discussion and ideas. So, presenting the design with less detail and conceptual style of finish tells viewers it is concept, work in progress.

Presenting construction products has many tenets, one of note is materials and finishes; a powerful benefit with technical 3D visualisation is creating the exact same image but with different finishes and detailing, enabling accurate comparisons to be made and giving confidence to final decisions.

Keywords: 3d Visual, 3d visualisation, Animations, Visual Communication, visualisation,

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Presenting architecture has many tenets, one of note is materials and finishes; a powerful benefit with architectural visualisation is creating the exact same image but with different finishes, enabling accurate comparisons to be made as Konarch’s use of real world lighting systems gives confidence to final decisions.


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The restoration and maintenance of historical structures requires a large team of experts, officials and at times the general public which can make communicating what is actually planned to happen complicated and open to misinterpretation and subsequent delays through unnecessary objections.



Many self build Dwellings struggle with this, people view the plans and look at the landscape and imagine a blot, an accurate photomontage can show how it will be, which in some cases does highlight the need for design changes or alternative selection of construction products, which can be addressed prior to final submission.