Curzon Services

By: Curzon Associates  05/12/2011
Keywords: Track Record, Business Media

As a specialist high tech PR consultancy, and one with a strong performance record for indigenous Irish tech firms, Curzon Associates has developed the skills, expertise and experience necessary to offer specialised marcomms solutions to the IT sector.

Curzon's tried and trusted approach is simple. Working closely with your firm, Curzon identifies and frames your core marcomms message(s):

  • what does your technology do?

  • what are its key elements?

  • how is its approach unique and better?

  • who is it for?

Curzon will work to identify your key audiences:

  • who are your end-users?

  • who makes the purchase decision?

  • how do they form their opinions, what publications do they read?

  • who are your current and potential backing organisations?

Using this information, Curzon Associates will develop an ongoing communications strategy involving some of the following key elements:

Direct communication
Direct communication with selected target audiences:

  • company backgrounders

  • website content generation

  • application notes

  • newsletters

  • case studies

  • trade show support programmes

  • ISV/VAR communications programmes

Indirect communication
Indirect communication, ensuring that opinion formers are kept updated about developments within your company:

  • trade media

  • general IT press

  • general business and financial press and media

  • industry analysts.

Proven success ..
This common sense approach works.  Curzon Associates has a strong track record of working with the Irish and overseas IT and business media community. Amongst the publications and websites that Curzon client stories have appeared are both general business publications and newspapers, as well as key vertical media, including:

Keywords: Business Media, Track Record

Contact Curzon Associates


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