TourWeb offer complete consultancy services to all prospective or existing clients, whether they are
interested in taking their first steps online or whether they already have an Internet presence but
would like us to review their Internet presence in the areas of design, development, marketing,
training or maintenance. We can advise the client on hardware and software requirements and deal
with Internet Service Providers if necessary.
TourWeb take a unique approach to every project, combining areas of expertise such as design,
content creation and online strategy to create and develop an innovative yet practical website
balancing efficiency in use of technology with flair in design. TourWeb have a belief that in order
to create a website that accurately reflects the clients business, we must get to know what makes it
tick. We achieve this by meeting with the client throughout, and making them actively involved in
the development of their website.
A content management system (CMS) is easy to use software that lets people with no knowledge of
website programming, to modify their own website with ease.
Webroots is TourWebs inhouse developed and maintained CMS. It is accessable from anywhere in the world
and secure from unauthorised users. While the interface is kept simple and promotes productivity, the
system is extensible, responsive and effectively manages your content.
Webroots is a template based system, meaning there are no limits to the design of your public facing
website. Features include Version Control, Multiple Mailing List Management, Photo Galleries and Blogging.
Page management is easy, and editing content has never been easier with a trimmed down WYSIWYG
editor, meaning knowledge of HTML is not necessary.
We also offer more advanced features as needed that can be integrated into Webroots. These can include:
- Online Libraries
- Directories (Links / Products)
- Catalogues (Products)
- Searchable Site (Including Catalogues)
A website is essentially a marketing tool, which can be used to promote your business. This is why
promoting your website is vital, a fact which is often neglected. TourWeb will outline a tailor made
promotion strategy for your website, by using both the Internet (search engines, ad banners, etc) and
more conventional traditional media (press release to newspapers, trade magazines, etc) to ensure that
your website reaches its full potential and becomes an integral part of your business strategy.
Copywriting & Search Engine Optimisation
The development and refining of content can be a main factor for the success of your website. The fact
that there are a huge amount of websites makes it all more important when search engine ranking has
become so important. Google and the other search engines are your number 1 blind user. They only see
the text. Images and design are not factored into ranking within search results.
It is because of this that your text and the way it is coded and displayed makes all the difference
when users and search engines visit your site.
We provide content creation and content refinement services. We develop each paragraph with the user
and search engines in mind so that you can be found on the internet and once found, your message can