Web Development Services - TourWeb

By: Tourweb  05/12/2011
Keywords: Web Marketing, search engines

TourWeb offer complete consultancy services to all prospective or existing clients, whether they are interested in taking their first steps online or whether they already have an Internet presence but would like us to review their Internet presence in the areas of design, development, marketing, training or maintenance. We can advise the client on hardware and software requirements and deal with Internet Service Providers if necessary.

TourWeb take a unique approach to every project, combining areas of expertise such as design, content creation and online strategy to create and develop an innovative yet practical website – balancing efficiency in use of technology with flair in design. TourWeb have a belief that in order to create a website that accurately reflects the clients business, we must get to know what makes it tick. We achieve this by meeting with the client throughout, and making them actively involved in the development of their website.

Content Management

A content management system (CMS) is easy to use software that lets people with no knowledge of website programming, to modify their own website with ease.

Webroots is TourWebs inhouse developed and maintained CMS. It is accessable from anywhere in the world and secure from unauthorised users. While the interface is kept simple and promotes productivity, the system is extensible, responsive and effectively manages your content.

Webroots is a template based system, meaning there are no limits to the design of your public facing website. Features include Version Control, Multiple Mailing List Management, Photo Galleries and Blogging. Page management is easy, and editing content has never been easier with a trimmed down WYSIWYG editor, meaning knowledge of HTML is not necessary.

We also offer more advanced features as needed that can be integrated into Webroots. These can include:

  • Online Libraries
  • Directories (Links / Products)
  • Catalogues (Products)
  • Searchable Site (Including Catalogues)

Web Marketing

A website is essentially a marketing tool, which can be used to promote your business. This is why promoting your website is vital, a fact which is often neglected. TourWeb will outline a tailor made promotion strategy for your website, by using both the Internet (search engines, ad banners, etc) and more conventional traditional media (press release to newspapers, trade magazines, etc) to ensure that your website reaches its full potential and becomes an integral part of your business strategy.

Copywriting & Search Engine Optimisation

The development and refining of content can be a main factor for the success of your website. The fact that there are a huge amount of websites makes it all more important when search engine ranking has become so important. Google and the other search engines are your number 1 blind user. They only see the text. Images and design are not factored into ranking within search results.

It is because of this that your text and the way it is coded and displayed makes all the difference when users and search engines visit your site.

We provide content creation and content refinement services. We develop each paragraph with the user and search engines in mind so that you can be found on the internet and once found, your message can be understood.

Keywords: search engines, Web Marketing