Red-flag Website Text by page
Flag exact text by page. Display long sentences, passive language, hidden verbs etc. Long sentences reduce clarity. Splitting them flushes out ambiguity and enhances clarity.
Passive language (subject preceding verb) lacks strength and often assumes an implicit ‘actor’. Re-phrasing passive language yields clear, actionable statements for your customers.
When faced with long and confusing website text, citizens and consumers will pick up the phone. This is costly to the business or gov agency in terms of contact center resources.