Improve customer experience, benchmark your site for clarity

By: Visiblethread  05/12/2011

The VisibleThread Web Index Report provides a clarity benchmark for your web site

VisibleThread Web Indexes help:

  • Highlight clear writing on your web site
  • Benchmark your web site against industry peers
  • Promote transparent web communications

See how US Gov sites rank for Plain Writing. Download the report.

Read this data sheet to see how your agency can benefit.

If you are an executive concerned with customer satisfaction and transparency, the VisibleThread Index shows you how you rate against your peers. It provides tailored, actionable recommendations to improve transparency of your site content. The result is customers who can complete more tasks online, better usability and higher conversion rates.

Our standard report compares your site against 10 other sites. You select the sites to rate, we’ll give you a full detailed report showing where you rank in terms of clear and transparent content. You will also receive detailed breakdown of areas requiring improvement.

What’s in the report?

Benchmark Index against peers

We scan your site and compare it with 10 other sites of your choosing. We rank all sites and position you in an index.

We rank web sites on four criteria:

  • Readability – How readable is the content?
  • Passive Language – active language communicates clearly. What percent of sentences are passive?
  • Long Sentences – what percent of all sentences are considered too long?
  • Word Complexity Density – complex words make Web pages hard to understand.

Collectively, these metrics tell us how clear or complex your website content is.

Specific actions and recommendations

Based on our analysis, we outline the top 5 key actions that will drive transparency.

We detail specific areas of the site that are complex. We give clear guidance on which areas of your site are hardest to understand.

For yearly subscription customers, we will track your site against peer sites on a periodic basis, providing trend analysis and update reports.

Other products and services from Visiblethread


Document Analysis for IT Projects and Bid Compliance

This means that for Business Development and Bid Managers, ‘go / no go’ decisions are informed by reviewing key concepts in SOWs or RFPs. Don’t waste money chasing the bid if it’s not aligned with internal competencies or your competitor has shaped the bid. System touch points can be quickly analyzed by reviewing documentation for existing system references.


VisibleThread for Web

Passive language (subject preceding verb) lacks strength and often assumes an implicit ‘actor’. Display long sentences, passive language, hidden verbs etc. Splitting them flushes out ambiguity and enhances clarity.



VisibleThread leverages your existing investments in Microsoft Office, avoiding the hidden costs of proprietary tool adoption. Analyse industry peers and/or benchmark against 3rd parties. How you deploy is dependent on your corporate environment. Licensing Models, which one is right for me. Annual maintenance allows all upgrades.


VisibleThread, raises red flags in bid proposals

This means that for Business Development and Bid Managers, establishing exactly what must be adhered to is crystal clear and saves hours of manual effort. If you spot anomalies you can report back to issuing authority, underscoring your professionalism and competence. Create First Cut Compliance Matrix in Minutes. Risk of missing obligations is lowered.