Tyrell CCT: http://www.tyrell.ie - broadcast

By: Tyrell  05/12/2011
Keywords: asset management, Digital Media, storage solutions

Tyrell provides end-to-end solutions for the broadcast industry from feed ingest, newsroom operations, editing, asset management, on-air graphics, as well as tools for web and broadcast automation & distribution. These solutions are designed to help broadcasters accelerate the production process, create, manage and deliver compelling television news programmes, and manage real-time play back and collaboration.

Newsroom and Editing Systems
Working with global industry leaders including Avid and Anystream, Tyrell supplies innovative newsroom solutions which are used by journalists, producers, editors and presenters for researching, creating, managing and delivering television news programmes. These systems give producers and editors control of the entire news production process. Tyrell also supplies complete solutions for high-pressure broadcast editing, enabling broadcasters to deliver award-winning programme and news packages from the field or in the newsroom.

Asset Management Systems
Using powerful media asset management systems such as Avid Interplay and associated nonlinear workflow tools, Tyrell provides broadcasters with solutions to manage the move to tapeless acquisition and accelerate and expand production workflows.

Storage Solutions
Tyrell also supplies highly available, robust storage and archiving products from Avid, Isilon, SGL, Quantum and Facilis to help customers to protect their valuable assets and deliver the performance needed for the ever-increasing demands of today’s production environments.  These systems provide unmatched real-time playback and collaboration capabilities, delivering significant competitive advantage to broadcasters.

Streaming Solutions
The new digital media arena presents a vital opportunity for broadcast companies to increase market share, grow revenues and establish a strong online media brand.  Tyrell offers innovative and reliable streaming media creation solutions from leading suppliers, including Anystream, Viewcast and Aspera, to ensure the easy and effective delivery of online content. These flexible solutions enable broadcasters to deliver high-quality audio and video files or streams in various formats to millions of viewers.

Tyrell is the leading creative technology partner for the Irish broadcast industry and we are proud to count RTÉ, TV3, TG4, UTV and Setanta Sports among our customers.

  • Newsrooms are transitioning from tape to tapeless environments with consequences in terms of media acquisition, storage and delivery.
  • With the decline of tape as an acquisition format, broadcasters face the challenge of storing and archiving vast quantities of media content and ensuring it is easily searchable and retrievable.
  • As newsroom journalists are given increased ownership in the creation and production of up-to-the-minute news material, the technology that facilitates this has to be more accessible and user friendly.
  • Broadcasters are competing with new forms of media and are increasingly expected to publish content on the web in sophisticated online sites complemented with videos, blogs and podcasts.  Delivering this content quickly and efficiently requires brand new ways of thinking and streamlined workflows.
  • The future adoption of high definition formats in production and post-production poses considerable technology challenges for broadcasters.

Keywords: asset management, Digital Media, Editing Systems, Media Asset Management, Storage And Archiving, storage solutions,

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