TrakAx.com | About | Weblog - tips for small business

By: Trakax  05/12/2011
Keywords: video

Opening a florist boutique can be a daunting experience, especially if you are located in a big city with many competitors or a rural village with little traffic. However, if you develop a successful marketing campaign, it can also be very profitable as there are always events, celebrations and holidays that require flowers. There are also long term contracts which can be established with local churches, hotels, hospitals, restaurants and other businesses, who need flowers delivered or arranged on a regular basis. So how do people search or find the right florist for their event or special occasion in their area? Why not create a video demonstrating the flowers you have on offer, the bouquets you design, the custom services that you provide and your location. All this information will help potential clients choose your outlet or designs, as well as building brand awareness and presenting your business as being professional and accessible.

In the videos below, we see a range of florists who have used video to help promote and market their businesses, as well as highlight their skills, services and flowers on offer.

What you’ll need:

What you’ll need:

Providing flowers for weddings and special events can really help increase your brand awareness and in turn increase your profits. Beautiful flower arrangements at a wedding or special event can be a real conversation piece. After the wedding dress and food, the next major talking point is the flowers. Get this right and people may come to you for their own flower arrangements or spread positive comments through word of mouth.

(Tip: If you are providing flowers for a wedding or event, simply ask the bride or organiser if you can take some footage before the guests arrive).

What you’ll need:

What you’ll need:

What you’ll need:



Keywords: video

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