Satisfied customers spend more with you and often speak positively about you. Building customer loyalty will help stop even satisfied customers leaving you if they see can buy an equivalent of your product or service cheaper.
So – are you listening to your customers? Are you seeking out their opinions?
I help you seek out and hear the voice of the customer. With this knowledge you can both capitalise on your strengths and address areas for improvement:
- What to do more of
- What to do less of
- What to stop
- What to change
The methodologies I use for this include online surveys, focus groups and interviews (face-to-face, phone & skype).