Hotel Operations Management, Hotel Revenue & Yield Management, Hotel Online Marketing

By: Sovern  05/12/2011
Keywords: hotel, online marketing, hotel management

Sovern offers a wide variety of hotel management services, primarily:Operations - managing all aspects of hotel activities such as Food & Beverage, Onsite Facilities, Accommodation, Front Desk, Reservations and Customer Service. Additionally, Sovern brings a fresh approach to management of staff including raising internal standards whilst empowering employees via performance-driven targets.Human Resources – Management Re-structuring, Staff Selection, Contract Negotiation, Union Relations & Negotiation, Employment Law Regulations, Performance Management and Employee Training & Development.Sales & Advertising - focusing on leveraging the hotel’s strengths to target specific markets along with relationship building & establishment of key partnerships through existing networks. Innovative advertising strategies that are geared towards providing genuinely measurable ROI is a hallmark of Sovern.Finance & Accounts – detailed budgetary management and financial planning via fiscal spending policies which seek to increase the annual return to the owner and the market value of the hotel. Detailed forecasting and KPI benchmarking ensure that growth and profitability are consistently accomplished.E-commerce & Online Marketing – proven online marketing techniques coupled with the utilisation of website usability, search engine optimisation, search engine marketing and social media optimisation means that increased visibility online and revenue growth is always achieved.Revenue Management – a deep understanding of yield management along with the implementation of progressive pricing structures across all hotel product types ensure that strong ROI is delivered across the board. Rate strategy and rate integrity are implemented across all sales channels.

Keywords: hotel, hotel management, hotel management services, online marketing