Introduction to Social Media Workshop | SocialMedia.ie

By: Social Media  05/12/2011
Keywords: marketing, online marketing, search engine

Overview

This Social Media Marketing Managers Masterclass will take you through the latest tools & techniques for creatively engaging in social media marketing. Through in-depth practical advice, we help attendees develop integrated marketing strategies with the latest tools for monitoring, measuring and managing social media.

Ideal Participants

These workshops are designed for marketing managers, executives and entrepreneurs who have the basics of online marketing and social media channels such as Facebook, Twitter, LinkedIn, YouTube and Google+ but who want to go to the next level.

How It Works

Our consultative training methodology takes a hands-on approach and works as follows:

  • Small groups of 10-12 participants so you will receive personal attention
  • Training delivered using case studies and examples from participants
  • Please bring your WIFI enabled laptop and passwords

Learning Outcomes

  • Create, implement and manage a social media marketing strategy
  • Determine the rules of online engagement
  • Maximise the effectiveness of your social media content by turning ‘likes’ and ‘tweets’ into long-term customers
  • Build traffic to your web spaces and grow online communities
  • Identify new business opportunities and engage with customers in innovative new ways
  • Integrate social media marketing with offline marketing
  • Monitor your brand’s online presence and measure its effectiveness/ROI

Workshop Content

We will cover the following:

  • Setting up and managing your Facebook page
  • Mastering Twitter for business communications
  • Getting started with business blogging and digital video
  • How to effectively approach bloggers and communities
  • How to use social media tools to engage online
  • Search Engine Optimization for text, images, audio and video content
  • Building a social media monitoring dashboard to spot engagement opportunities
  • Advanced content marketing, community marketing and social automation
  • Identifying opportunities with Facebook Apps, mobile media and social commerce
  • Best-in-class local and international case studies and social media trends

Testimonials

“The 10C’s model was very useful.  Overall it was a very good course, I would definitely recommend it.” (Three Mobile)

“I thoroughly enjoyed your workshop. The whole day was fantastic.” (Dublin Institute of Technology)

“The workshop with Cian of Socialmedia.ie was interactive and fast paced. The tools of social media are changing so rapidly that you really need regular updates. Cian was very knowledgeable and was able to answer all the questions that were fired at him.” (Dublin City Enterprise Board)

Public Course Dates

Course Time Date Location Booking
Social Media Managers Masterclass 9.30-17.00 Saturday 3rd December 2011 Dublin City Centre
Social Media Managers Masterclass 9.30-17.00 Thursday 8th December 2011 Dublin City Centre
Social Media Managers Masterclass 9.30-17.00 Thursday 26th January 2012 Dublin City Centre

Course Trainers

Conor Lynch has 12 years online marketing experience. He is an experienced trainer, consultant and mentor and has worked on award winning projects for start-ups, SMEs and global brands like Nokia, Meteor, Toyota, Guinness and RaboDirect. In 2005, Conor was named as the Irish Internet Association’s ‘Internet Marketer of the Year’.

Cian Corbett is social media trainer and strategist with a Marketing Degree and recently graduated with a Masters in Marketing from DCU. Cian was a marketing lecturer for undergraduate students for the year in DCU.

More Information & Bookings

Phone: +353 1 804 4746

Keywords: Award Winning Projects, marketing, marketing managers, Marketing Strategy, Offline Marketing, Online Communities, online marketing, search engine, Social Media Channels, Social Media Marketing, Social Media Marketing Strategy, Training Methodology

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