Digital Marketing Managers Masterclass | SocialMedia.ie

By: Social Media  05/12/2011
Keywords: marketing, online marketing, search engine

Overview

Ideal Participants

This workshop is designed for executives and entrepreneurs who have the basics of online marketing but want to be able to pull it all together.

How It Works

Our consultative training methodology takes a hands-on approach and works as follows:

  • Small groups of 10-12 participants so you will receive personal attention
  • Group brainstorming for problem solving and new idea generation
  • Training delivered using case studies and examples from participants

Learning Outcomes

  • Learn how to create, implement and manage an effective digital marketing strategy
  • Develop Social Media Advertising Skills utilising Facebook and Linkedin ads
  • Maximise the effectiveness of your digital and social media content by using the latest tools and techniques
  • Drive more traffic to your web spaces and digital content
  • Engage with potential customers in innovative new ways and increase your conversion rates
  • Monitor your online presence and measure its effectiveness/ROI

Workshop Content

We will cover the following:

  • Learning how to use the SocialMedia.ie 10C’s Strategy Model
  • Auditing your web site for Search Engine Optimisation/Marketing (SEO/SEM) opportunities
  • Optimising Bought, Owned & Earned Media including PPC Ads and landing pages
  • Learning to create relevant shareable digital content such as blogs
  • Integrating with social media and using a social media dashboard
  • Analysing and reporting on your online marketing
  • Local and international case studies

Public Course Dates

Course Time Date Location Booking
Digital Marketing Managers Masterclass 09.30-16.00 Tuesday 6th December 2011 Dublin City Centre
Digital Marketing Managers Masterclass 09.30-16.00 TBC Dublin City Centre  
Digital Marketing Managers Masterclass 09.30-16.00 TBC Dublin City Centre

Course Trainers

Conor Lynch has 12 years online marketing experience. He is an experienced trainer, consultant and mentor and has worked on award winning projects for start-ups, SMEs and global brands like Nokia, Meteor, Toyota, Guinness and RaboDirect. In 2005, Conor was named as the Irish Internet Association’s ‘Internet Marketer of the Year’.

Cian Corbett is social media trainer and strategist with a Marketing Degree and recently graduated with a Masters in Marketing from DCU. Cian was a marketing lecturer for undergraduate students for the year in DCU.

Keywords: Award Winning Projects, digital marketing, digital marketing strategy, Idea Generation, marketing, Marketing Degree, marketing managers, Marketing Strategy, online marketing, search engine, Training Methodology,

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