Services Shelfwatch Dublin Ireland provide

By: Shelfwatch  05/12/2011
Keywords: Promotions, auditing, mystery shopping


Price and Feature Audits
Checking prices in stores on a regular
basis helps companies to maintain their
competitive pricing strategy. SELs with the correct prices are a vital part of the selling process and are legally required.

Space Compliance Audits
Are you getting the correct amount of
category space that you are paying for
or that you deserve because of your sales
figures and brands? Auditing the retail
space that your products are allocated
ensures that you are.

Promotional Compliance Audits
Is your promotion active?
Did it commence on time? Are you getting sufficient space and support from
the retailer? Promotions mean extra
space and extra visibility. Is it happening
for your brands?

Distribution Audits
If a customer walks into a retail outlet
and your product is not available to purchase then you have lost a sale. Auditing your product's availability minimizes the risk of lost sales and also assesses your distribution levels.

Competitor Information Research
Auditing competitor activity keeps you abreast of what is happening in your market. It enables you to track and respond to your competitor's promotional campaigns.

Customer Views/
Perceptions Surveys
Do you want to know what customers
really think about your product/service?
Perhaps you want to know what they would
like from your product/service?
Interviewing your customers face to face
gives you insight into exactly what they
think and feel.

Mystery Shopping
Customers are recruited to evaluate
a particular service, or service process
against a number of predetermined service
standards. By reporting on what your
customers are experiencing, problems can
be addressed, sales performance improved
and ultimately profits increased.

Events & Exhibitions
If you are you looking for enthusiastic staff to represent your brand at Events & Exhibitions, our dedicated team have experience in product sampling, promotional activity and leafleting.

Do you wish to attract new customers?
Perhaps you want to increase your brand profile? Promotions allow you to explain the benefits of your product/service and thereby encouraging consumers to try before they buy.

Keywords: auditing, mystery shopping, Promotional Activity, Promotions