Product Development, Quality Control and Consumer Research

By: Sensory Services  05/12/2011
Keywords: product development, quality assurance, market research

Services

Making the right choice from the many sensory evaluation techniques available depends largely on a companys requirement. We offer a tailor made service to meet each company's requirements by:

  • Looking at their specific needs
  • Offering appropriate advice and suggesting suitable methodology.

The services we offer can be broadly categorised into:

  • Product Development
  • Quality Control
  • Consumer Research
Trained panellists are screened for their sensory acuity, trained on tasting principles and methods, and used to describe test products in detailed sensory terms.
Consumers panels , as referred to here, have no experience of sensory analysis, are 'untrained' and provide a hedonic reaction to the test products.

Product Development

Record the sensory attributes of products
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Determine and describe the sensory differences between products
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Investigate the effect of reformulation or ingredient substitution on the sensory characteristics of products
 
Indentify the relationship between sensory profiles and consumer preferences of own and competitors' products(Match own brand with brand leader)

Quality Assurance

 
Determine the change in sensory characteristics of a product during storage.
 

Consumer Research

 
Home use and hall testing
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Market testing of new or modified products
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Preference with repeated usage, boredom and aversion test
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Consumer focus groups to determine product usage
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Collaboration with market research


We can also:

  • Offer on-site training courses and consultancy in sensory evaluation to the food and beverage industry.
  • Screen potential tasters – train and/or monitor assessors. Why not let us recruit, train and manage your external sensory panel?

Keywords: consumer research, market research, product development, quality assurance

Contact Sensory Services

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