Some agencies talk about the power of the idea. Others talk
about the power of technology. We believe to be succesful on mobile
you need a solid understanding of integrating both.
We've ten years of helping advertisers and agencies integrate
mobile across TV, outdoor, radio, press, promotions, sampling, DM,
events, online and social media.
While we're on the subject, for us, integration doesn't mean
slavishly re-applying the same wording and imagery that's on the
website onto mobile, it's about the communication task, identifying
a role for mobile and staying true to the brand.
We also believe that it's important to stay true to some of the
unique technical things that mobile has. Even more important
though, is that mobile is personal, we think the most personal of