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By: Redc Research  05/12/2011

RedC » News

What sways the voters? letter to The Irish Times

November 4th, 2011

Sir, – Headline: Election-skewing nature of media comment should not be ignored. This could so easily have been the title of the piece written by John Waters (“Election-skewing nature of polls should not be ignored”, Opinion, October 28th). His argument was that opinion polls change people’s behaviour, but if this is true surely so does his comment and opinion? In . . .

Credit Crunch Tracking October 2011

November 3rd, 2011

The latest Credit Crunch Tracking Report from RED C shows that Irish consumers are holding back their spend and worry over the prospects of a deepening recession caused by the Eurozone economy and the situation in Greece. Yet, the consumers remain optimistic in terms of the Irish economy and there is potential for increased spend on socialising and consumer goods if . . .

Innovation & Accuracy – in RTE Recall Poll

November 2nd, 2011

RED C Research proved its credentials for research innovation and accuracy again last week, by using a totally new approach to measure voter behaviour at the Presidential Elections. Having decided that a face to face Exit Poll was not viable for the Presidential Election, RTÉ was left needing a high speed research solution that provided accurate feedback on voter behaviour, after . . .

Recall Poll shows how Higgins won election

November 1st, 2011

The RED C Recall Poll for RTE showed clearly how voters switched away from Sean Gallagher directly to Michael D Higgins in the final week of the election. The poll accurately showed that Higgins would win the vote after this switch by ending up with 40% of the first preference vote, and better transfers. The full Recall Poll report can be downloaded . . .

Will Gallagher lose votes? If so, who gains?

October 25th, 2011

There is significant expectation that Sean Gallagher may well lose supporters  following last nights debate, where he was confronted by Martin McGuinness about collecting money for Fianna Fail.  The question is will this make enough of a difference to close the 14% gap he held against Michael D. Higgins in the last poll?   The first thing we need to bear in mind is that . . .

Gallagher leads final RED C Poll

October 25th, 2011

Sean Gallagher has cemented his lead in the race for the presidential election, according to the latest Sunday Business Post / RED C poll, with less than a week to polling day. Despite the bookies and the media suggesting that Michael D. Higgins would close the gap, Gallagher is being seen by voters as the best bet for President.  He . . .

Ireland comes out top in Global Doctor-Patient Communication Survey

October 21st, 2011

The latest Doctor-Patient Global Communication Performance Survey conducted by the WIN (Worldwide Independent Network of Market Research) Network, puts Ireland in the first place in terms of doctor-patient communication effectiveness. Ireland recorded a CAT-score (Communication Assessment Tool) of 66 compared to a global average of only 22. Looking at the other Western countries in the survey, we are well ahead . . .

Gallagher surges into lead

October 17th, 2011

Sean Gallagher surges into the lead in the race for the Aras, after an astonishing gain in support from the electorate again in this week’s Sunday Business Post/ RED C poll.  Gallagher secures 39% of the first preference vote, which is an increase 18% since a comparable poll taken just one week ago.  If ever anyone had the famous “momentum” he . . .

75% of parents support ban on unhealthy food ads

October 14th, 2011

RED C recently conducted a national survey of parents in relation to advertising of unhealthy foods to children. This research was conducted for The Irish Heart Foundation, The National Youth Council of Ireland and Children’s Rights Alliance. The survey found that over half of parent’s with dependent children under age 18 expressed concern regarding TV advertising of unhealthy food to . . .

Higgins still in the lead, but Gallagher makes gains

October 6th, 2011

The latest presidential poll show Michael D. Higgins very much still in the driving seat to become the next President of Ireland.  He takes 25% first preference share, up 7% on just a week ago. It now looks like it could be Sean Gallagher that gives him any competition.  Gallagher jumps a huge 10% in share of first preference and in . . .