Real Events - Music Platforms

By: Real Events  05/12/2011
Keywords: Youth Events


Real Events are known for three things:
a) Our Legendary Music Events - our most recent act Florence and the Machine, sold out the venue in minutes.
b) Our large-scale youth events - Real Events are the only company in Ireland that has a specialisation in children's events.
c) Our impressive Government and Corporate client list.

Although they seem unrelated, our experience in managing children's events and corporate clients are precisely why our music events are so good!

Experienced Approach

Large-scale youth events are big news. Over the past 10 years we have designed and managed some of biggest student government campaigns and brand sponsorships. However, youth events need specialised procedures, insurance requirements, health and safety measures, child protection guidelines, Garda clearance of all crew and contacts, photo consent forms, dietary consent forms, etc. In the past 10 years, Real Events have honed our management-skills having run events for over 750,000 students.. This attention to detail translates to our adult events, dubbing our events as the "best organised" and "best experience" time and time again. Gigs are not all about getting the right band - that's just the start of it.

Our diverse corporate experience means that we know how to handle a budget and build an effective CPA. Above all we understand objectives and measurable results. Our clients always get a good return on their investment as we understand meeting objectives and demonstrating results. We are timely, efficient and communicate well with clients. Too often music promoters are too big to give the service a client deserves or those that are too small don't understand generic business practice or don't work the same hours! We have a full staff of seventeen - two of which are dedicated music professions with over 35 years experience in the music industry between them. This means we have credible contacts, technical experience and we know our way around booking a band without the excess agent fees.

We are often told by our clients that Real Events strike a perfect balance between our
corporate clients and the world of rock n'roll!

Dedicated Personnel

Real Events leverages its music industry contacts to get great acts. Music Director Ashley Keating and Technical Manager Ruairi O'Flaherty have been in the music industry for 15 - 20 years each and have built a solid network of management and PR representitives (and in many cases the band members and artists themselves).

Ashley is a member of The Frank and Walters, an Award winning DJ with Red FM, and an A&R man for several indie companies. Ruairi is the Production Manager on RTE's music programme "Other Voices"i and has been a production manager and sound engineer on large-scale tours with such acts as Amy Winehouse and Blur before joining Real Events in 2007. Managing Director Aidine O'Reilly is also a former musician having supported Morrissey and many more (before becoming a teacher). This collective experience has led to smooth-running events as we understand and prempt the needs and demands of musicians.


As a team we have excellent relationships with all elements of Irish media. We also have personal relationships with the majority of artist's working in Ireland today (Ireland is a small world, and the music industry is even smaller). This enables us to book many bands and musicians at below their normal fee. Having worked within all facets of the business, we understand the needs of Artists, Agents, Management, Audience, Technical Staff, and Security Staff and well as the needs of Marketing and PR agents. Most importantly we are always mindful of the Client, the brief provided and the ability to provide a seamless connection between the Corporate and Creative spheres.

Some of our more recent acts include:

• Florence and the Machine
• The Magic Numbers
• The Waterboys
• Fun Lovin' Criminals
• Sharon Shannon and Shane McGowen
• The Enemy
• The Coronas
• Automatic
• Duke Special
• Alabama 3
• The Undertones
• Lisa Hannigan
• The Blizzards
• Cathy Davey
• Villagers
• Fred
• The Walls
• Aslan
• Mundy
• John Spillane
• The Frank and Walters
• Delorentos
• Fight Like Apes
• Jerry Fish and the Mudbug Club
• Luka Bloom
• Afel Boucum
• Andrew Weatherall
• Rosey
• Fish Go Deep
• Jape
• Mick Flannery

Keywords: Youth Events

Other products and services from Real Events


Real Events - Educational Sponsorships

Working with young people and liaising with schools and colleges is our specialty.We have dealt with over 700,000 students at primary, secondary and third level, and we have involved over 250,000 young adults in competitions and campaigns nationwide. We have a proven track record in attracting large-scale participation in youth events and programmes as well as competitions and interactive educational experiences.


Real Events - Marketing Sponsorships

Whether working with your ideas or creating fresh new concepts, Real Events gives you the opportunity to introduce or reinforce your message through a powerful, emotionally engaging interactive experience. Real Events has a proven track record in attracting large-scale participation for liveevents, competitions, and interactive marketing experiences.