The Public Relations Institute of Ireland describes public relations as:
"The planned and sustained effort to establish and maintain goodwill
and mutual understanding between an organisation and its publics".
Central to all the best definitions of public relations are the ideas of relationships, communication and reputation.
All organisations, whatever their size or sector, have a relationship with all kinds of publics. These relationships exist whether or not attention is paid to them. So rather than leaving it to chance or waiting for a problem to happen, you should make these relationships work with you and for you.
Project PR is ideally suited to step in and become part of your team to work on a specific assignment or to devise an ongoing programme on your behalf.
Provided by Project PR Include:
Writing & Editing - copy for use in news releases, feature stories and articles, newsletters, brochures, speeches, scripts, websites and blogs.
Media Relations - liasing with journalists form the national and regional papers, Sunday papers, magazines and e-zines, as well as those from radio, television and online, with a view to gaining coverage. Also responding to media requests for additional information, interviews, photographs, etc.
Promotional and public relations programmes - designed to achieve identified objectives and reach your relevant target group(s): media, existing clients, potential clients, trade associates, local community, etc. Special Events - arranging and managing events such as news conferences, photo calls, official openings, awards programmes, press trips, corporate entertainment, sponsorships, etc. Conferences - full programme support from pre-publicity and audience recruitment to even management, press officer duties and post-event publicity.
Production & Management - overseeing the management of support services and products including photography, print, media monitoring, fulfilment &
Sub-Contract & PR Locum - working on a per assignment or on-going basis with Irish and international public relations companies requiring additional manpower or representation in Ireland.
The tasks required for a successful public relations campaign vary from assignment to assignment however they all have one common denominator - writing.
Project PR offers excellent writing skills, communicating your newsworthy message to your target audiences in a clear and succinct manner, following the ABC of public relations:
A - accuracy
B - brevity
C - clarity and cohesion
In addition, Project PR has good contacts within its specialist sectors in the Irish media and a strong work ethic which, combined with creativity and cost efficiency, helps you attain your goals.