Strategic Positioning | Product Innovator

By: Product Innovator  05/12/2011
Keywords: Market Analysis, Market Intelligence, Value Proposition

Positioning is a means of describing the core value your product or service delivers to your customers.  A powerful positioning message describes credible benefits that are important to the customer, and are verifiable.

For Corporations who want to develop a clear vision and unique value proposition for their new products.

Our Product Innovator Positioning™ Process provides rich, in-depth information on your market, and harnesses internal innovation to highlight your unique competitor advantage.

Our proven processes and techniques enables internal vision sharing and encourages the whole company to work as a team to deliver world class customer value.

We facilitate an intensive 2-day workshop where we use the outputs of the market analysis and customer insight stages to identify the value proposition and potential strategic approach for the successful introduction of our client’s new product or service offering(s).


“Product Innovator recently completed a positioning study for the Localisation Research Centre (LRC) at the University of Limerick in Ireland. The LRC was established in 1995 with support from the Irish Government to provide a focus point for the localisation industry in Ireland . After 10 years, it was evident that we needed to look at what our position was in the localisation landscape in relation to teaching, research and the provision of services. Product Innovator took on this difficult task and delivered an excellent report and recommendations, based on very thorough and professional research of our market place. We are very happy with the work carried out by Product Innovator and would not hesitate in recommending this excellent team.”

Reinhard Schäler, Director, Localisation Research Centre – Univeristy of Limerick

Exceeding Expectations:
“We first contracted Product Innovator at an early stage of our development when market Intelligence and product placement was critical. Product Innovator helped us to position our company and gave us a very clear perspective of our competitive landscape. Although we had performed our own competitive analysis, Product Innovator uncovered a few surprises that were very definitely on our horizon.

We initially selected them because we felt they understood our vision and we hoped this understanding would yield great results. We were not wrong. From the beginning Product Innovator were totally committed as one would expect, they also however were proactive in bring information to our attention that they felt may be relevant throughout the project. Indeed we are delighted to say that Product Innovator went beyond the call of duty in the research, preparation and delivery of the project.

Product Innovator have an excellent knowledge of ICT, and in our case their knowledge of the Software Industry and their understanding of software development meant that we were all speaking the same language and we very much felt that we were in safe hands. The combination of their IT expertise, excellent market analysis skills and pure professionalism meant that we achieved an excellent return on investment and we were thoroughly satisfied with the resulting market analysis, indeed it exceeded our expectations.

We highly recommend Product Innovator, and are confident that they will continue to deliver excellent ROI for their clients going forward. We have since engaged Product Innovator for a 2nd project and we look forward to continuing this working relationship into the future.”

Carol Mc Keon, Director, DataKraft

“Amhanta worked with Mary Ryan of Product Innovator Ltd to assist developing our product messaging. Mary’s work with us helped us realise that we needed to look at the business problem we were solving from a ‘whole product’ perspective ensuring all issues for the customer were addressed. This approach has helped us to ‘teach our customer how to buy’.

Mary’s approach of focussing on the complete problem and solution has led to us enhancing our offering to create a whole product offering to address the customer’s issues. I believe that this has allowed us start selling in a rational manner to our customers. I would highly recommend Product Innovator Ltd, and expect that we will be working with them again in the future.”

Brendan O’Gorman, Chief Executive, Amhanta

“Product Innovator Ltd helped us to focus on what our product’s competitive advantage is and what steps we should follow to take our product to market. They also assisted with our strategic planning and exploded the myths regarding market research and sales and their differences”.

James Curran, Founder, Schedarsoft

Keywords: Market Analysis, Market Intelligence, Value Proposition

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