Product Innovator Services - Workshops available

By: Product Innovator  05/12/2011
Keywords: market research, Market Intelligence, Value Proposition

Innovation = Job Creation: Innovation leads to new products and new revenue streams, and ultimately, new jobs, which is of critical importance to the health of all of our economies.

Product Innovator has developed a number of services to enable the successful management and launch of new products and services.

Our superior process-driven framework for managing product innovation (Pablo Transformation Process™), and our highly skilled facilitation of Strategic Positioning workshops harnesses internal innovation to highlight a product or services’s unique value proposition.

Backed up with market research and qualified customer interest (via our Market Intelligence and Customer Insight Processes ™) our approach maximises the potential of delivering products and services that customers value.

This facilitated approach enables the client’s whole company to work together, to deliver world-class customer value.


  • Increase the potential success of your new product or service
  • Avoid making expensive mistakes when introducing new products or services to your customer base
  • Hear real customer feedback on what their pain points are and what they’re willing to spend money on
  • Understand where the ideal ‘fit’ for your product or service is, in your customers’ minds
  • Script an engaging value proposition and elevator pitch for your new product or service – to create a high-impact roll-out to your customer base
  • Launch your new product or service with early, inclusive customer engagement
  • Share your vision with your team, and harness their innovation to deliver world class customer value
  • ‘Knowledge is Power’: enable confident, informed strategic decision-making

Keywords: Market Intelligence, market research, Value Proposition

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Market Intelligence | Product Innovator

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Product Innovator recently completed independent market research, commission by Enterprise Ireland, for a proposed project to commercialize the output of research conducted in the Complex and Adaptive Systems Laboratory, University College Dublin.


Customer Insight | Product Innovator

Product Innovator’s work with AMT on a positioning project, in particular the in-depth interviews that they carried out with a number of our customers and prospects, yielded highly valuable insights into our position in our customers’ minds. Our proven processes and techniques engage customers and prospects, fully encouraging them to speak their minds, providing rich, in-depth, factual insights that drives successful decision-making.


Strategic Positioning | Product Innovator

We facilitate an intensive 2-day workshop where we use the outputs of the market analysis and customer insight stages to identify the value proposition and potential strategic approach for the successful introduction of our client’s new product or service offering. Our Product Innovator Positioning™ Process provides rich, in-depth information on your market, and harnesses internal innovation to highlight your unique competitor advantage.


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