Commercialistion | Product Innovator

By: Product Innovator  05/12/2011
Keywords: market research

  • ‘Reports’: “Product Innovator has extensive experience working on feasibility studies and commercialisation reports for new product and service ideas.


“Product Innovator recently completed independent market research, commission by Enterprise Ireland (EI), for a proposed project to commercialize the output of research conducted in the Complex and Adaptive Systems Laboratory (CASL), University College Dublin (UCD). The market research involved understanding the product proposal, analyzing the market, identifying potential customers, conducting interviews with key decision makers, sizing the market and presenting the results to the team in UCD and to EI. 

Product Innovator built up a strong understanding of the product, provided detailed feedback from users and business decision makers and gave a thorough assessment of the commercial value of the product. In the process, Product Innovator identified new use cases for the technology and potential customer contacts.  We were very pleased with the research conducted by Product Innovator.”

Dr Chris Bleakley, School of Computer Science and Informatics (CSI), University College Dublin

“Mary Ryan of Product Innovator recently completed a feasibility study on behalf of the Informatics Research Initiative of Enterprise Ireland for research currently being undertaken in the Department of Electrical & Electronic Engineering at UCD. The feasibility study included market research, analysis and investigation into competitive products to establish whether there is a market for the particular research. The results of Product Innovator’s work were very impressive. Product Innovator understood the domain, potential opportunities of the technology and delivered an excellent and very impressive report. Their in-depth analysis of the domain, the linkages they established with key players and stakeholders and identification of real/potential customers will now prove invaluable to progressing the commercialisation of this research. ”

Margaret Kennedy, Commercialisation Specialist (ICT), NovaUCD, University College Dublin, Belfield, Dublin 4


“Mary Ryan of Product Innovator Ltd. was commissioned by the Dublin Institute of Technology, under our DITCALL project related to patented software for altering the speed of speech, to examine product applications and markets for these. She carried out this commission in an excellent way and became a valuable member of the project team, ensuring that all deliverables were well defined and timely. Because of the urgency attached to the project her time management was critical and implemented very professionally. She identified and classified potential markets and set up specific introductions to main players. We are now in a position to develop these business contacts and to formulate a business plan. As a consequence of Mary’s initial work, we have been awarded a grant to enable us to have PCT protection of our Intellectual Property, whilst we enter negotiations with the identified clients and explore other suggested avenues. To sum up; We have been very pleased to have worked with Mary on the DITCALL project and would always consider her for future engagement.”

Peter Kavanagh, Head of Innovation, Dublin Institute of Technology

“Product Innovator through their unique product focus and strong commercial drive, have created real opportunities in the commercialisation of software research.”

Informatics Research Initiative, Enterprise Ireland.

“Product Innovator have enabled us to put in place a highly effective commercialisation and marketing strategy for one of our research projects. Their drive has helped to push the project on to the next level. It has been a real pleasure dealing with Product Innovator. I have found Mary Ryan to be professional, enthusiastic and extremely helpful. I can highly recommend Product Innovator’s services to all of you who are considering launching a new product!”

Richard Reilly, Senior Lecturer, DSP, UCD

Keywords: market research

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