Preferred Marketing Waterford - Services

By: Preferred Marketing  05/12/2011
Keywords: advertising, event management, public relations

Brand Design & Development

We help clients analyse their competitive landscape and identify strengths and weaknesses, so as to determine the positioning approach that’s right for their business. We establish a brand recognition that ensures a strong and reliable image – one that stands out from the competition and builds customer loyalty. We create a message that clearly communicates the value proposition and the needs of the targeted audience. Finally, we work to ensure that the message is closely aligned with the established positioning and branding strategy.

Literature Design & Print

We work with talented and experienced graphic designers to produce a range of marketing literature such as business stationery, brochures, flyers, leaflets and presentation folders that are visually appealing and finished to a high standard.

Public Relations

We design and execute creative PR campaigns to profile client companies and raise the visibility of their products and/or services. We do this by targeting all of the media that are central to getting the story told, by pitching interesting angles, creating unique ideas and availing of media opportunities with press, radio and TV. We have a proven track record of media relations with key contacts and have successfully implemented PR programmes for a number of leading organisations.


Our goal is to help clients establish key advertising objectives and to assist in the planning and implementation of the advertising strategy. We will identify key market segments for targeting in addition to tracking and monitoring progress. We will create an interesting and stimulating advert (whether for press or radio) that is guaranteed to raise brand awareness and position the product or service offering in the marketplace. Furthermore we will negotiate with media on pricing and placement to ensure the best possible return on advertising expenditure.

Direct Mail

We have a great deal of experience in running and implementing direct mail campaigns with a number of clients. We can organise the entire process from the initial planning, design and print of the direct mail material (flyers, leaflets or postcards) through to targeted delivery within a certain geographic area or to a specific market segment.


We actively seek out sponsorship opportunities that present the correct ‘fit’ and negotiate different packages that meet budgetary requirements. We work with clients to ensure maximum potential of the sponsorship opportunity including continuous monitoring and review.

Event Management

We work with clients across a wide range of sectors in planning and organising events. From products launches to corporate hospitality, official openings, conferences, seminars and team building events, we can organise and take care of everything from start to finish! We make it our business to understand client requirements completely and to satisfy every detail, so as to ensure a successful and stress-free event. Finally, we provide all clients with post-event evaluation and feedback.

Keywords: advertising, Advertising Objectives, brand design, direct mail, Direct Mail Material, event management, Media Opportunities, public relations, sponsorship opportunities,