Online Marketing Automation Software | Adobe powered by Omniture

By: Omniture  05/12/2011
Keywords: marketing, online marketing, digital marketing

The pressure is on for marketing to contribute to the bottom line — growing market share, improving operational efficiencies, marketing automation, and aligning with sales to drive revenue growth.

Adobe, featuring Omniture® technology, is the leading provider of online business optimization and marketing automation software, which it delivers through the Adobe® Digital Marketing Suite. Online business optimization is a strategy used to leverage consumer insights, drive innovation, and optimize online marketing initiatives. There is an opportunity to take a process approach — by accurately measuring key performance indicators that are tied to key business requirements — to create a measurable increase in ROI.

Keywords: Business Optimization, digital marketing, marketing, Online Business Optimization, online marketing

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