Nielsen Ireland - Solutions - Products - Retail Measurement

By: Nielsen  05/12/2011
Keywords: Convenience Stores, Measurement Services, Retail Measurement

Your global, comprehensive retail coverage solution

The cornerstone of ACNielsen’s business, Retail Measurement Services is the global industry standard for quality data on product movement, market share, distribution, price and other market-sensitive information in more than 80 countries across six continents.

In a marketplace where consumers can find the same product in many different outlets, complete retail coverage is essential to help manufacturers develop the right marketing and sales programs, and to help retailers understand their competitive positions. ACNielsen Retail Measurement Services integrates scanning information, sampling and cash slip techniques from a variety of sources to provide accurate, decision-ready reporting and coverage of a broad array of retail channels, including:
  • Supermarkets
  • Symbol Groups
  • Convenience stores
  • Petrol Forecourts
  • Small independent grocers
  • Hard Discounters
  • Off licences
  • Public houses and Hotels

ACNielsen’s comprehensive coverage permits management to examine key business trends by product, category, store, chain, or market for one brand or an entire competitive set across the food, household, health and beauty, confectionery and beverage products industries. From viewing an executive summary to drilling down through a robust database to the desired level of detail, executives can make strategic decisions based on accurate, timely information.

Keywords: Convenience Stores, Measurement Services, Retail Measurement

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