Nielsen Ireland - Solutions - Products

By: Nielsen  05/12/2011
Keywords: Measurement Services, Retail Measurement

ACNielsen ofers a wealth of products, together with services and tools that help clients use information correctly to address specific business issues and decisions.

Our Retail Measurement Services (RMS) provide continuous tracking of product sales to consumers, based on information gathered at the retail point-of-sale. Clients receive detailed information on sales, market shares, distribution, pricing and merchandising and promotional activities.
Consumer Panel research tracks the purchasing behavior of consumers in over 125,000 households in 24 countries worldwide, primarily through the use of in-home scanners. Panel information reveals consumers’ purchasing from all outlets they visit and provides insights into who is buying, methods of payment, use of coupons and participation in frequent shopper programs.

ACNielsen Global Services coordinates with local ACNielsen offices throughout the world to deliver clear, consistent information across markets. This helps manufacturers effectively understand emerging marketing opportunities for global brands. Utilizing consistent and comparable cross-country data, combined with local country information, ACNielsen Global Services provides information-based solutions to worldwide marketers with a broad international scope.

Keywords: Measurement Services, Retail Measurement

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Nielsen Ireland - Solutions - Products - cps

ACNielsen Consumer Panel Services provide marketers with key Consumer Insights in 24 countries around the world, capturing actual consumer purchase information for almost 125,000 households. ACNielsen provides insights into buying behavior across every outlet, from warehouse clubs to convenience stores and from supermarkets to independent drug stores and mass merchandisers. The key to understanding consumer purchase behaviour.


Nielsen Ireland - Solutions - Products - Assortment and In-store Space

We work with clients' trade managers, category managers, brand managers, channel/account managers, as well as store planners and space planners, to address key issues in areas that include visual merchandising, space management, assortment management and store planning. Manufacturers and consumers in managing assortment and in-store space. Just some of the issues we work with our clients to address include.


Nielsen Ireland - Solutions - Products - Retail Measurement

The cornerstone of ACNielsen’s business, Retail Measurement Services is the global industry standard for quality data on product movement, market share, distribution, price and other market-sensitive information in more than 80 countries across six continents.


Nielsen Ireland - Solutions - Products - Decision Support

The portal also serves as a convenient forum for clients and their Nielsen client service teams to share information, saving time and ensuring that analytical reports and presentations are readily available to all the individuals who need them. Personalised, up-to-date marketing information that is accessible anytime, from any location, is an essential asset for Nielsen’s clients. Nielsen Ireland - Solutions - Products - Decision Support.