Product Design - Concept Generation - 3D Ergonomic Modelling

By: Movement  05/12/2011
Keywords: Product Design, concept generation, Coloured Sketches

This is the creative first step in realising just what a product concept is going to look like, the form it is going to take, the shape, size and position of controls and actuators and how the touch-points for the human body will be sculpted. Initially this process will consist of hand drawn coloured sketches and a selection of these are presented to our clients to establish the creative development history of each of the chosen concepts.

3D CAD Concept Modelling

Once our Industrial Designers have finalised the concept realisation in sketch form they each will build their own concept using our 3D CAD software. This enables each concept to be built accurately and also enables the internal mechanism/electronics concept to be accommodated and therefore initially validated within the space envelope. These 3D CAD models are then visualised to a high end photo-realistic image which illustrates what the concept will look like in reality.

Ergonomic Assessment Models

During appropriate concept generation phases Movement continually generate 3D sketch models which are sculpted by our designers to emulate their creative sketches. This is a crucial skill in the accurate capture and refinement of device/tool concepts which are to be used by the human body. Finally, when the 3D CAD concept is completed an accurate ‘white model’ will be produced from the 3D CAD data will physically present the concept form to our clients as they view the reality of how it will look.

Concept Refinement

No one concept is ever 100% acceptable either to our clients, their customers or our designers. Refinement is always required based on new inputs, newly identified issues and personal preference. This is commonplace and is a totally natural human focused decision making process. Movement’s next step is to take onboard the new inputs and feedback and refine the chosen concept direction in consideration of those. This also is presented back to the same level of detail and it is this realisation which is pushed forward for further development.

Keywords: Coloured Sketches, concept generation, industrial designers, Product Design,

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Human Factors Engineering - Anthropometric Data - Strength Data

Apart from matching the realisation of a design to the appropriate physical measurement range for proper use it is also essential to understand the cognitive links your customer has with the device in question. Human Factors Engineering aka Ergonomics is the science dealing with the application of information on physical and psychological characteristics to the design of devices and systems for human use.


Ideation - Creative Thinking - Brainstorming - Conceptualisation

The Movement team will need to comprehensively understand your competitors, your market and your customers before designing an ideation session dedicated to your specific requirements. This report will formally record each of the chosen ideas and will visually represent them to enable them to be presented to our clients and subsequently to their key stakeholders.


Mechanical Engineering - Human Powered Mechanisms

Normally this process is performed in close cooperation with our clients as they link their Engineering teams with ours so that both the ‘business end’ and ‘human end’ of the device are intrinsically linked and refined in tandem. It is imperative that the Industrial Designer knows early in the development programme just how the mechanics of the entire concept construction works and what will need to be refined further.


Rapid Prototyping

We demand the utmost quality and cost effectiveness from our suppliers, they do not let us down and the results are visually accurate, beautifully finished and fully functional prototypes. Our clients experience a total hassle free prototyping service because we manage the entire process in a seamless manner which delivers exemplary prototypes.