Ideation - Creative Thinking - Brainstorming - Conceptualisation

By: Movement  05/12/2011

Ideation is the latest buzzword for a myriad of creative thinking techniques which are used to generate, develop and communicate exciting new ideas. More commonly known as brainstorming, this creative process is very effective at producing boundless solutions to problems which our clients need addressed. Movement are experts at various ideation techniques and are open to facilitating client and customer inclusive sessions.

Trend & Industry Analysis

The Movement team will need to comprehensively understand your competitors, your market and your customers before designing an ideation session dedicated to your specific requirements. In essence the Movement team will become your customers, will appreciate the market and establish your competitors’ advantages/disadvantages.

Ideation & Validation

Beginning with a single dedicated session Movement will employ various creative thinking techniques to generate as many ideas as possible and build upon them. A second session employing other techniques will aim to validate the winning ideas and advance them to the next stage of development.

Ideation Reports

After validation and further enhancement of the winning ideas a report will be produced. This report will formally record each of the chosen ideas and will visually represent them to enable them to be presented to our clients and subsequently to their key stakeholders. This report will enable our clients to make the GO/ NO GO decisions on which idea directions they want to proceed with.

Other products and services from Movement


Ethnographic Research - Endoscopy Procedures - General Surgery

Movement will through its own interpretive lens define the Pro’s & Con’s of the existing subject matter and will also highlight new methods and functionality which will improve the efficacy of the procedure/task/device in question. Led by Industrial Designers, who by their very vocation are experts in holistically solving complex functional and procedural problems, the Movement research team will intelligently and creatively interpret the data.


Human Factors Engineering - Anthropometric Data - Strength Data

Apart from matching the realisation of a design to the appropriate physical measurement range for proper use it is also essential to understand the cognitive links your customer has with the device in question. Human Factors Engineering aka Ergonomics is the science dealing with the application of information on physical and psychological characteristics to the design of devices and systems for human use.


Product Design - Concept Generation - 3D Ergonomic Modelling

This is the creative first step in realising just what a product concept is going to look like, the form it is going to take, the shape, size and position of controls and actuators and how the touch-points for the human body will be sculpted. When the 3D CAD concept is completed an accurate ‘white model’ will be produced from the 3D CAD data will physically present the concept form to our clients as they view the reality of how it will look.


Mechanical Engineering - Human Powered Mechanisms

Normally this process is performed in close cooperation with our clients as they link their Engineering teams with ours so that both the ‘business end’ and ‘human end’ of the device are intrinsically linked and refined in tandem. It is imperative that the Industrial Designer knows early in the development programme just how the mechanics of the entire concept construction works and what will need to be refined further.


Rapid Prototyping

We demand the utmost quality and cost effectiveness from our suppliers, they do not let us down and the results are visually accurate, beautifully finished and fully functional prototypes. Our clients experience a total hassle free prototyping service because we manage the entire process in a seamless manner which delivers exemplary prototypes.