Ethnographic Research - Endoscopy Procedures - General Surgery

By: Movement  05/12/2011
Keywords: Industrial Designer, ethnographic research, industrial designers,

Movement’s Ethnographic Research methods are rapid, cost effective and most importantly comprehensive. The single most important criterion is to witness and record the predefined expert perform the task required with the devices/tools in question. This data is subsequently analysed with the aim of identifying with and understanding the inherent problems, then using that knowledge to plan a development programme which will deliver concept solutions to alleviate or eliminate the problems.

Onsite Visits/Fieldwork

Movement will send a 2 person team to perform an onsite assessment of the procedure and devices in question. This team will be armed with video and digital still cameras and audio recording equipment for dedicated end-user interviews. This form of video ethnography is very focused on the particular ergonomic and functional issues in question.

Research Data Assessment

The video footage, stills and end-user interviews will be assessed in minute detail. Led by Industrial Designers, who by their very vocation are experts in holistically solving complex functional and procedural problems, the Movement research team will intelligently and creatively interpret the data. The intent is to uncover unmet or hidden needs as yet not defined and therefore new. The team endeavours to give the end user what they need which might not necessarily be the same as what they want.

Interpretive Definition

Movement will through its own interpretive lens define the Pro’s & Con’s of the existing subject matter and will also highlight new methods and functionality which will improve the efficacy of the procedure/task/device in question. It is this interpretation which is key, by its own design, it is not objective but subject to the individual researchers ‘interpretative lens’. This is where the Industrial Designer excels and where our clients first see the benefits of our professional ethnographic research and design thinking capabilities.

Keywords: ethnographic research, Industrial Designer, industrial designers,

Other products and services from Movement


Human Factors Engineering - Anthropometric Data - Strength Data

Apart from matching the realisation of a design to the appropriate physical measurement range for proper use it is also essential to understand the cognitive links your customer has with the device in question. Human Factors Engineering aka Ergonomics is the science dealing with the application of information on physical and psychological characteristics to the design of devices and systems for human use.


Ideation - Creative Thinking - Brainstorming - Conceptualisation

The Movement team will need to comprehensively understand your competitors, your market and your customers before designing an ideation session dedicated to your specific requirements. This report will formally record each of the chosen ideas and will visually represent them to enable them to be presented to our clients and subsequently to their key stakeholders.


Product Design - Concept Generation - 3D Ergonomic Modelling

This is the creative first step in realising just what a product concept is going to look like, the form it is going to take, the shape, size and position of controls and actuators and how the touch-points for the human body will be sculpted. When the 3D CAD concept is completed an accurate ‘white model’ will be produced from the 3D CAD data will physically present the concept form to our clients as they view the reality of how it will look.


Mechanical Engineering - Human Powered Mechanisms

Normally this process is performed in close cooperation with our clients as they link their Engineering teams with ours so that both the ‘business end’ and ‘human end’ of the device are intrinsically linked and refined in tandem. It is imperative that the Industrial Designer knows early in the development programme just how the mechanics of the entire concept construction works and what will need to be refined further.


Rapid Prototyping

We demand the utmost quality and cost effectiveness from our suppliers, they do not let us down and the results are visually accurate, beautifully finished and fully functional prototypes. Our clients experience a total hassle free prototyping service because we manage the entire process in a seamless manner which delivers exemplary prototypes.