ASIC (App Store in the Cloud

By: Mobileaware  05/12/2011

The Mobile Marketplace

‪ASIC is a cloud-based mobile media ecosystem that empowers operators to monetize valuable interactions between subscribers and partners seeking to connect with mobile users. Operators can now maximize the benefits of pay-as-you-go economics.

ASIC allows MNO’s to regain control of the customer user experience by building a marketplace around mCommerce. The application acts as a console to access a wide range of products and services proposed by the mobile operator. The console is tailored to the specific needs of the user based on market segmentation and analysis.

This powerful tool will also act as an aggregator of personalized products and services of choice to the user. This personalization will encourage daily repeat usage and more predictable consumer behavior. Features such as mobile self-care, partnership programs, daily deals, loyalty programs, vouchers, games, and music will continually attract customers.

To MNOs, ASIC is the simplest and fastest way to build a mobile marketplace that seamlessly delivers a new world of commercial, social and business content to customers.

Other key benefits of ASIC media platform are:

  • Deployable on most mobile devices, including HTML5, iOS, Android, Windows, Blackberry and tablets
  • Scalable architecture
  • Launched in weeks via MobileAware managed-service platform (minimal integration)
  • Shovel-ready partner ecosystem
  • Unique offline content capability


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