search engine optimisation, seo, search engine
The majority of web searches are done on Google (over 85% in February 2012). If you do a search using Google you may get millions of results. This means that millions of pages contain the words you put in your search. The results that are higher up the list (especially on the first page) are far more likely to be clicked on than those lower down. The order or ranking is not random. The way the pages are ordered (search ranking) is really very involved with over 200 factors taken into account.
, search engine optimisation