In line with the Bakels Policy in providing a high standard of product applications expertise and service excellence to our customers, we are proud to proclaim that we take special efforts to select our bakery advisors with good interpersonal and baking skills as front liners. Upon joining, they are given intensive training by our in-house experienced advisors on Bakels' wide range of products and applications. Brainstorming sessions and discussions are held regularly to analyse and solved problems confronting our customers.
Besides promoting Bakels products, they also constantly update their respective customers with newly-launched products and new product applications by conducting demonstration sessions at our well-equipped test bakery. There have been many instances where apprentice bakers of customers were being trained at our test kitchen on specific baking skills by our advisors to enhance their baking knowledge and exposure.
Our very experienced technical colleagues from overseas (eg. NZ, Australia, etc.) often lend their valuable supports by helping us in conducting plant trials at our customer site when required besides training and imparting know-hows to our personnel.
We also have access to technical expertise within the group of companies worldwide in analysing, formulating and tailor-make products in accordance to specific customer requirements.
In appreciation of our customers' loyalty, Bakels Group of companies also give away occasionally exclusive promotional items which are tailor-made with the Bakels 'Crown' logo like the serrated/baguette knives, plastic scrapers in various shapes and sizes, stainless steel cutter, aprons, etc. These items have proven to be an all-time favourite to our customers as they are very useful and are made from extremely high quality materials.