ALEX's mission is to provide children with quality creative products that foster personal expression and build self-esteem. The best children's activities provide lots of fun and they open a child's mind to new skills, new ideas and new worlds.
Alex helps start children on a lifetime of learning and discovery. Over the years, ALEX has grown and today produces over 1,000 items in expanded categories of toys: imaginative and dramatic play, fashion and jewelry, whimsical children’s furniture, Rub A Dub and Tub Tunes bath toys, ALEX Little Hands preschool products and ALEX Jr., developmental, plush and bath toys for baby!
Please find some examples of Alex products below: