Technology marketing services incl. PR, events, lead generation and research

By: Profit Marketing  05/12/2011
Keywords: marketing, Marketing Services, technology marketing

As a marketing all-rounder, Deirdre Cashion offers a number of marketing services covering all elements of the marketing mix and beyond.  Services are essentially targeted at three distinct types of organisations:

  1. Small IT and Technology Companies
    These organisations generally don’t require a full-time marketing professional.  However, they may need to carry out certain marketing activities on an ad hoc basis.  They can tap into ProfIT Marketing for the purposes of supporting targeted sales campaigns or project-based activities.  Where IT and software vendors provide marketing funding, ProfIT can help to ensure that this funding is drawn down with a cohesive plan and one which is executed with professionalism and success.
  2. Start-ups
    The services of a good marketeer can be invaluable for start-up organisations.  They can avail of a wide range of activities which will help to build awareness of the new company and its product or service portfolio.  They can also tap into our panel of contacts, from designers through to photographers and printers, these service providers are recommended to the client directly with no finders fee or mark up, traditionally charged by agencies.
  3. Large IT and Technology Companies
    The current downturn has led to a raft of redundancies and headcount reduction.  Unfortunately, it is the “non-critical” services such as administration, HR and marketing which are the first to suffer.  ProfIT Marketing provides an outsourced marketing services, project-led without having the expense of employing headcount on a permanent or contract basis.

Keywords: marketing, Marketing Services, Profit Marketing, technology marketing

Other products and services from Profit Marketing


Market Research | ProfIT Marketing

From backup and disaster recovery, to the proliferation of spyware to project management practices in Irish organisations, conducting your own primary research can be hugely beneficial. ProfIT Marketing has conducted a number of market research campaigns for organisations.


Direct Marketing | ProfIT Marketing

Many companies fall into the trap of embarking on direct marketing without any business processes in place to manage their data. Assessement of CRM or recommendation of CRM adoption with extensive experience with tools such as Microsoft CRM and Goldmine. Recommendations on sources of new data with specialised lists structured for technology and IT. A comprehensive assessment of any customer or prospect data held by the company.


Event Management | ProfIT Marketing

Advice and guidance on theme and agenda.• Selection of suitable venue at keenest prices.• Assessment of target database.• Invitation design.• Response handling• Telemarketing• On site registration and event management at the venue.• Post-event analysis and recommendations for follow-through activity.