Market Research | ProfIT Marketing

By: Profit Marketing  05/12/2011
Keywords: market research, Profit Marketing

Over the years, ProfIT Marketing has conducted a number of market research campaigns for organisations.   From backup and disaster recovery, to the proliferation of spyware to project management practices in Irish organisations, conducting your own primary research can be hugely beneficial:

  • Research can give you new insights into market segments.  It can uncover hidden business opportunities or be used for informed decision-making in terms of resource allocation.
  • The results of the research can be used to provide a platform for PR activity.  A press release can be generated to highlight the results and white papers and opinion pieces can be spun out of the content.
  • The research can also provide valuable content for blogs and for the purposes of reaching out to the social networking community and generating some online debate on the results.

Keywords: market research, Profit Marketing

Other products and services from Profit Marketing


Technology marketing services incl. PR, events, lead generation and research

They can also tap into our panel of contacts, from designers through to photographers and printers, these service providers are recommended to the client directly with no finders fee or mark up, traditionally charged by agencies. Where IT and software vendors provide marketing funding, ProfIT can help to ensure that this funding is drawn down with a cohesive plan and one which is executed with professionalism and success.


Direct Marketing | ProfIT Marketing

Many companies fall into the trap of embarking on direct marketing without any business processes in place to manage their data. Assessement of CRM or recommendation of CRM adoption with extensive experience with tools such as Microsoft CRM and Goldmine. Recommendations on sources of new data with specialised lists structured for technology and IT. A comprehensive assessment of any customer or prospect data held by the company.


Event Management | ProfIT Marketing

Advice and guidance on theme and agenda.• Selection of suitable venue at keenest prices.• Assessment of target database.• Invitation design.• Response handling• Telemarketing• On site registration and event management at the venue.• Post-event analysis and recommendations for follow-through activity.