Direct Marketing | ProfIT Marketing

By: Profit Marketing  05/12/2011
Keywords: direct marketing, Profit Marketing

Successful direct marketing begins with a good database.  Many companies fall into the trap of embarking on direct marketing without any business processes in place to manage their data.

Our direct marketing efforts start with;

  • A comprehensive assessment of any customer or prospect data held by the company.
  • A gap analysis is also performed with a view to identifying any potential industry sectors that are weakly represented by the data set.
  • Recommendations on sources of new data with specialised lists structured for technology and IT.
  • Assessement of CRM or recommendation of CRM adoption with extensive experience with tools such as Microsoft CRM and Goldmine.

Keywords: direct marketing, Profit Marketing

Other products and services from Profit Marketing


Technology marketing services incl. PR, events, lead generation and research

They can also tap into our panel of contacts, from designers through to photographers and printers, these service providers are recommended to the client directly with no finders fee or mark up, traditionally charged by agencies. Where IT and software vendors provide marketing funding, ProfIT can help to ensure that this funding is drawn down with a cohesive plan and one which is executed with professionalism and success.


Market Research | ProfIT Marketing

From backup and disaster recovery, to the proliferation of spyware to project management practices in Irish organisations, conducting your own primary research can be hugely beneficial. ProfIT Marketing has conducted a number of market research campaigns for organisations.


Event Management | ProfIT Marketing

Advice and guidance on theme and agenda.• Selection of suitable venue at keenest prices.• Assessment of target database.• Invitation design.• Response handling• Telemarketing• On site registration and event management at the venue.• Post-event analysis and recommendations for follow-through activity.