Strategy Development » Maura Doyle
The range of possible futures confronting your business is great. Companies which nurture flexibility, awareness and resilience are more likely to survive crises and even to prosper (McKinsey Quarterly, 2009). Strategy development is an iterative process and should involve people from right across the business.
I can facilitate you to carry out robust analysis, have great conversations, create deep understanding and make quality decisions. We’d cover the territory outlined below, but do so in a pragmatic, high-energy manner to ensure you maintain interest and momentum throughout.
Mission and Preliminary Aspirations
- Why are you in business?
- What are you trying to accomplish?
- What is the height of your ambition?
- How has your organisation evolved?
- What has led to your success to date?
- What do your clients admire most?
- What challenges and opportunities are presenting?
- Why the need to develop strategy now?
External & Internal Environment:
- What trends and developments are affecting your business?
- What are the potential implications of these trends for your business?
- Explore potential scenarios; what could happen that you haven’t yet considered?
- Identify your internal strengths and weaknesses
- Identify the opportunities and threats posed by the external environment
- Understand current and potential stakeholders; their level of importance and degree of support
- Explore what you aspire to become and achieve. It should be clear and compelling and stimulate movement. It can be a one-liner or a more comprehensive view of the future – which ever best suits your needs.
- Explore all options before testing and deciding which to pursue
- Engage key stakeholders, (including employees, as appropriate) to validate assumptions and decisions
- Review organisation implications and overall risks / benefits
Strategy and Initiatives
- Agree priorities, goals, key actions, timescales, owners, resources and measures
- Establish an implementation team, along with appropriate governance
- Engage employees to create understanding, share ownership and build commitment
- Develop an implementation plan, incorporating good change management principles
- Have clear objectives and milestones providing all with a clear sense of direction, informing all activity