politics : MarketingWriteNow : Marketing & Copywriting Services

By: Marketingwritenow  05/12/2011
Keywords: copywriting services

First blogpost of the the 2011 year might as well be interesting…

Might as well address a topic we all have opinions about…

But it is difficult to find a fresh angle on Irish politics… eh?

This is the story of a project that began weeks ago in a café in Glanmire, Cork, Munster, Ireland. It began with me rejecting the idea of having anything to do with politicians. I told a local politician there was no way I was going to support his campaign for election to the Irish parliament.

I’d had enough of politicians – was unwilling to commit myself to the cause of any individual or party. I had a bit of an outburst and went have a coffee to cool down. [This audio piece even shows  I wasn't sure of the proper name of the politician: called him "Conway" rather than "Gilroy"]

Then I starting thinking.  First, I regretted the strength of my words, thought I could have been gentler. Then I realised I didn’t have an alternative to politics – I was irrevocably committed to parliamentary democracy – no matter what I thought of the parties or individuals.

A fresh thought visited.  Perhaps there was a way I could combine my passion for audio with my curiosity? Perhaps I could use audio to explore the process of politics – the way in which an individual went about campaigning for election?

No Irish politician has used AudioBoo to communicate their politics.  I began to entertain the prospect of helping other citizens understand what’s involved in the business of politics.

The detail appealed to me – not the ideology.  What do you do if you hope to get elected to Parliament?

The concept of a case study developed.  That’s the background to how I got into serious discussion with John Gilroy and his election agent. John is a general election candidate from the Irish Labour Party in the Cork North-Central Constituency.

Together we agreed a project – an audio project.  John wants to get elected – I want to help make Irish politics more understandable.  We have different drivers – we have a basis for working together.

My work is devoted to the art of changing reputations – helping businesses to become better known (quantity) & improve how they are perceived (quality). This involves the application of such skills to the political arena. I imagine I’ll learn a lot about politics, political skills & audio through this project.

Keywords: copywriting services

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