Bdellium (an ancient Greek word meaning pearls) needed to convey a very complex subject helping large institutions to improve investment performance through better process management in a clear easy to grasp form. Bdellium's unique offering needed to stand out in the noisy financial market space.
After many exploratory sessions with the client we based our concept on 'Simplicity, Order, Harmony'. This quite naturally led to the Zen garden on the front page, thus setting the tone and approach.
We helped to focus the content to the financial sector audience, showing core ideas and linking to deeper background materials.
Bdellium runs on our easy-to-use web based content management system. The client can update all pages.