For our rebranding of CaffeZucco there were 3 main considerations; the old logo was not visually appealing, it used dull unappealing colors, and it did not translate well to other media. You can view the old logo here.
First we selected a simpler, more casual and modern typestyle, together with new brighter, friendlier colors better suited to the retail sector. We then developed the circle with the abstract 'z' shape to represent both the name and the steam from a fresh cup of coffee.
To view website, which we also developed..