At dealer CRM we ensure your customer receives the right message at the right time. The critical objective is to ensure the customer returns to aftersales and ultimately sales.
After initially cleaning your database, we agree a CRM programme for your customer.
This is essentially a schedule of communications that is triggered by the customers purchase date, purchase type and service history.
We manage the entire process, from extracting data from your DMS to preparing the monthly customer contacts, to printing and folding letters, sending SMS and voice messages.
Our clients approve all communications before they are sent and receive a full Sales and Aftersales report each month.
Each month we will deliver a variety of customer communications on your behalf.
This will include a selection of Sales and Aftersales communications.
These professional communications will deliver new opportunities to do business each month
To ensure the maximum response we utilise a variety of media to communicate your message to your customer. DIRECT MAIL:
All mail is personalised with customer detail and relevant to the brand purchased
SMS TEXT: All texts are personalised using customers first name and make / model / registration, etc.
VOICE MESSAGING: A pre-recorded voice message directly to the mailbox of the customers mobile phone
INTERACTIVE VOICE CALL: A pre-recorded voice message directly to the customers mobile phone.
The customer is given a number of interactive options including a direct call back option
E-MAIL: Graphic e-mail communications with direct links back to your website