PR « Kathryn Mason | PR & Marketing Kathryn Mason

By: Kathryn Mason  05/12/2011
Keywords: mail order, Pr & Marketing

Is it a sign of the times, so far this year, I haven’t seen many Irish retailers creating Christmas ads. My tally so far is O2, Vodafone, Littlewoods Ireland and The National Lottery. Devising a Christmas ad is not cheap and in the current climate I can appreciate why many retailers are holding back. Maybe over the coming weeks more ads will appear (if so I will update this post). Having written my first review post on the UK retailers you may remember the YouTube views. I haven’t put the totals for the three ads as only one came from an official YouTube channel.

Any ad that has snow in it grabs me, yes I am a sucker for anything fluffy stuff related. It was the first Christmas ad I saw this year, I think in late October. I imagine they hit the screens early with this one due to the nature of the business which is mail order as I haven’t seen it on air recently. It’s a good ad but a bit too bland for me.

My winner for Irish ads this year, has to be o2. However with that said I feel all the Irish ads headed in the same direction and didn’t have the same hook some of the UK ones have. Here’s hoping now we’ve hit December more to follow….ho ho ho!

Its Sunday and to be honest, am still feeling a little underwhelmed at last nights X Factor live show. Why oh why are artists playing safe and moving away from why people were voting for them.

First up on X Factor week 7 was Craig, it was fine,  but was verging on boring for this performance. Next up was Janet, I really like her, she has a wonderful voice and it was good to see her back in the comfort-zone. Amelia performed and fell into the trap of recreating the week before rock performance, she is great, I hope she doesn’t get stereotyped! Back to form Misha B was stunning, my only complaint where is the quirky lady gone, bring her back she was brilliant and didn’t end up in the bottom two. Then came Little Mix, they are just fantastic and this week they moved up in the game just when they needed to. They were the standout performance and I totally agree with Louis Walsh that they are going to be huge – remember back to week 1, I hate to gloat but. Finishing up last nights show was Marcus, again super performance but he too is falling into a stereotype, step away from the Bruno Mars tag. Marcus is a star and should be in the final.

We said goodbye to Craig, a shame as he has a great voice. Three weeks to go……!

Keywords: mail order, Pr & Marketing

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I imagine they hit the screens early with this one due to the nature of the business which is mail order as I haven’t seen it on air recently. However with that said I feel all the Irish ads headed in the same direction and didn’t have the same hook some of the UK ones have. Devising a Christmas ad is not cheap and in the current climate I can appreciate why many retailers are holding back.