Music business « Kathryn Mason | PR & Marketing Kathryn Mason

By: Kathryn Mason  05/12/2011
Keywords: Pr & Marketing

Sting has created an app, nothing revolutionary there, well that is until you look deeper and discover this app is more like a box-set/book of his musical life. I believe this is one of the first ever to be done and I think it about to start a new revolution for music album releases. The possibilities are endless for an App for artists such as Elvis, The Beatles, Rolling Stones etc. This could be a new lease of life to catalogue with adding extra value at visual content perhaps never seen before or music videos all in one place. On the whole this won’t change the music industry but it will develop a new strand to music marketing and catalogue promotions.

Read more about the App from Sting’s website here:

X Factor, quarter final week. One word….disappointing.

At this stage in the competition you should be expecting seriously polished performances from acts fighting for their music lives. X Factor didn’t deliver this week and I was surprised. The song choices were only “ok”, the performances lacked pzazza and as much as I like Janet, forgetting words ain’t good. Yet again my picks Little Mix saved the day and gave two strong performances. I realise people didn’t like their mash up first performace but I think it was a really good choice for them and worked fine. They have the X Factor in abundance! Marcus was good but I worry he may end up being this years Joe McElderry, I hope its between him and Little Mix in the Final. Amelia Lily was good but I just amn’t sure what her audience is yet. She is a fighter thats for sure!

The stars of the show….Olly Murs performing with The Muppets, pure class. Just great and goes to show, not winning can be a blessing in disguise too….

Keywords: Pr & Marketing

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05/12/2011

Branding « Kathryn Mason | PR & Marketing Kathryn Mason

I imagine they hit the screens early with this one due to the nature of the business which is mail order as I haven’t seen it on air recently. However with that said I feel all the Irish ads headed in the same direction and didn’t have the same hook some of the UK ones have. Devising a Christmas ad is not cheap and in the current climate I can appreciate why many retailers are holding back.


05/12/2011

PR « Kathryn Mason | PR & Marketing Kathryn Mason

I imagine they hit the screens early with this one due to the nature of the business which is mail order as I haven’t seen it on air recently. Finishing up last nights show was Marcus, again super performance but he too is falling into a stereotype, step away from the Bruno Mars tag. However with that said I feel all the Irish ads headed in the same direction and didn’t have the same hook some of the UK ones have.