Branding « Kathryn Mason | PR & Marketing Kathryn Mason

By: Kathryn Mason  05/12/2011
Keywords: mail order, Pr & Marketing

Is it a sign of the times, so far this year, I haven’t seen many Irish retailers creating Christmas ads. My tally so far is O2, Vodafone, Littlewoods Ireland and The National Lottery. Devising a Christmas ad is not cheap and in the current climate I can appreciate why many retailers are holding back. Maybe over the coming weeks more ads will appear (if so I will update this post). Having written my first review post on the UK retailers you may remember the YouTube views. I haven’t put the totals for the three ads as only one came from an official YouTube channel.

Any ad that has snow in it grabs me, yes I am a sucker for anything fluffy stuff related. It was the first Christmas ad I saw this year, I think in late October. I imagine they hit the screens early with this one due to the nature of the business which is mail order as I haven’t seen it on air recently. It’s a good ad but a bit too bland for me.

My winner for Irish ads this year, has to be o2. However with that said I feel all the Irish ads headed in the same direction and didn’t have the same hook some of the UK ones have. Here’s hoping now we’ve hit December more to follow….ho ho ho!

YouTube views as of 12-11-2011 – 6,969

The first Boots ad to use the “Here Comes the Girls” theme was in 2009, I believe. They haven’t moved away from the formula in the years since. What they have now done is create a character. She is a bit ditsy, but she’s fun and has personality. I always like when brands put a good fit with the target audience, Boots have got it right. Women are Boots biggest market and looking good is what their customers want. Big thumbs up from me for Boots 2011 ad!

YouTube views as of 12-11-2011 – 1,496

YouTube views as of 12-11-2011 – 219,235

Overall, John Lewis 2011 Christmas ad is my pick of the three. Amazing to see the YouTube views for the three and how vastly different they are. I wonder is this a sign of how interested or not people are about them.

Keywords: mail order, Pr & Marketing

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Sting has created an app, nothing revolutionary there, well that is until you look deeper and discover this app is more like a box-set/book of his musical life. At this stage in the competition you should be expecting seriously polished performances from acts fighting for their music lives. On the whole this won’t change the music industry but it will develop a new strand to music marketing and catalogue promotions.


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I imagine they hit the screens early with this one due to the nature of the business which is mail order as I haven’t seen it on air recently. Finishing up last nights show was Marcus, again super performance but he too is falling into a stereotype, step away from the Bruno Mars tag. However with that said I feel all the Irish ads headed in the same direction and didn’t have the same hook some of the UK ones have.