The Jinny USSD Server | Jinny Software Ltd

By: Jinny  05/12/2011
Keywords: mobile marketing

Jinny’s USSD Server provides the operator with a complete suite of enablers and turnkey applications to launch innovative services and begin monetising their network’s capabilities fully. This opens up new revenue streams and raises customer satisfaction and loyalty, leading to reduced churn.

USSD is especially attractive for services such as:

  • Mobile Information
  • Mobile Commerce
  • Mobile Entertainment
  • Mobile Banking/Payments

The Jinny USSD Server is founded on Jinny’s distributed componentised architecture. The same architecture underlies the whole range of Jinny’s voice, multimedia and messaging products; this makes it easier to seamlessly integrate them to launch synergistic and complementary services such as:

  • USSD download of MMS and WAP settings
  • Mobile Marketing
  • Customer Self-care via USSD menus
  • Mobile Payments & Banking
  • USSD information services for Inward Roamers

USSD Architecture

Key Benefits

Derives rapid deployment of services

  • Out-of-the-box services
  • User-friendly service creation
  • Easy integration of applications via portal

Enhances uptake of services

  • Support for multiple languages and character sets
  • Service discovery through portal

Cost effective solution

  • No new CAPEX in the network
  • Exploits existing network capabilities
  • No complex handset configuration
  • Cheaper than IVRs for self-care
  • Flexible, non-blocking licensing

Keywords: mobile marketing

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