Fash Mob » advertising

By: Irishtimes  05/12/2011

The thinking behind the range is to provide shoes suitable for kids that are comfortable, wearable, durable, and won’t damage little feet that are still growing. All of the shoes are really easy to get on, with zips and velcro fastenings, and they start off with these gorgeous patent ballerinas – with an ankle strap to prevent them falling off:

They come in a range of colours. What I think is really sweet about these is that it allows kids to wear shoes that are, in a way, adult-style – and in fact that’s one of the other aims of the ranges: to give kids the kind of choice they see their mums getting.

I want these boots for myself! Seriously, the boot range is great – and Clarks is also doing a series of really practical shoes for activities such as hiking and walking around in the muck. And, let’s face it, it’s a rare child you’ll leave in the outdoors without them finding a muddy puddle to leap around in.

Look at these! Just like little Uggs, but with zippers and a whole lot more support.

Expect the A/W range in stores from the end of July / August – prices start at €39 and go up to a maximum of €62 for knee-high boots.

The information in this article was current at 02 Dec 2011

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Fash Mob » art

Anyway on its tumblr it has a lot of street style shots, seemingly papped in or around the Elle offices, as well as celebrity fashion shots, fashion show picks and random new items. I love that they’re wearing matching bags – it reminds me of the early days of the Olsen twins, when their “twinness” was what made them adorable.