The Work « Irish International Proximity

By: Irish International  05/12/2011

The Work « Irish International Proximity

The Clear Credit Card is a low rate Card from Bank of Ireland. It has a low rate of 13.3% APR for purchases*, which is one of the most competitive rates around. We created a simple rich media campaign that got the customer to interact with the advert – to get them to focus on the credit card benefits and offer. Through the use of a camera lens, consumers were able to change the focus on the lens in order to reveal the credit card, its benefits, and an instant ‘sign up’ call to action.


Other products and services from Irish International

05/12/2011

Consumer and campaign planning « Irish International Proximity

Instead we did a “let’s put the show on right here” thing that worked even better, got product into hand, in the right context, at the right time – not to mention lots of smiley customers and a feelgood factor that got us loads of free publicity. Sometimes you’re too busy to try the tasty morsels on offer ‘cos the kids are devouring the DVD section like demented boll weevils or you’re simply not in the mood for pizza at 10am on a Thursday.


05/12/2011

Advertising « Irish International Proximity

At the end of the competition the winning creation will become a Goodfella’s limited edition pizza and the creator wins a trip for two to Italy – the home of pizza. Whatever cheese floats your pizza boat, you’ll find your perfect cheesy persona on the Goodfella’s Personality Pizza facebook app. The winning pizza is judged on popularity, creativity and of course its ability to get taste buds tingling.