Advertising « Irish International Proximity

By: Irish International  05/12/2011

Advertising « Irish International Proximity

Do you consider yourself more of a macho mozzarella or a pretty parmesan? Whatever cheese floats your pizza boat, you’ll find your perfect cheesy persona on the Goodfella’s Personality Pizza facebook app.

The idea is that you select a friend and then choose pizza toppings based on their charm and charisma (or lack there of!). You’re then invited to name your creation, write a brief description and have it displayed in the pizza gallery where people can vote. The winning pizza is judged on popularity (number of ‘likes’ it receives), creativity and of course its ability to get taste buds tingling. And as a nice little touch, the clever technology puts your mate’s profile picture on the lid of the pizza box.

At the end of the competition the winning creation will become a Goodfella’s limited edition pizza and the creator wins a trip for two to Italy – the home of pizza. Once there, they will discover the delights of Tuscan cooking at a workshop in Florence, followed by a thrilling Vespa scooter tour through the stunning Chianti region.

The end result is a popular and friendly little app that puts Goodfella’s Pizza at the heart of some good-humoured, witty banter between friends.

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Instead we did a “let’s put the show on right here” thing that worked even better, got product into hand, in the right context, at the right time – not to mention lots of smiley customers and a feelgood factor that got us loads of free publicity. Sometimes you’re too busy to try the tasty morsels on offer ‘cos the kids are devouring the DVD section like demented boll weevils or you’re simply not in the mood for pizza at 10am on a Thursday.