Virtually all new entertainment and communications platforms are built around the Internet. Broadband penetration is rising and will continue to, connection speeds will continue to increase rapidly. Phones are becoming useful tools for navigating the Internet.
Your customers are spending a growing amount of time online, no matter who they are and your marketing plans need to factor this in.
Traditional marketing techniques are becoming less effective:
There are now hundreds of TV channels – people change channel to avoid ads or fast forward them with digital video recorders
People watch video and TV online now, YouTube alone serves over half a billion videos a day
More people listen to iPods, less listen to the radio. There are thousands of radio stations online
Magazine circulations are falling and people are reading content online for free instead
Many people do not purchase a daily newspaper
Many young people spend a significant amount of time interacting with newer entertainment and communications platforms like social networks and computer games
It is worth noting that people who spend a lot of time online are a disproportionately valuable audience in a lot of ways; they tend to be younger and well-educated and have high disposable incomes.
It is also cheaper for you to do business with people online than it is for you to deal with them offline.
Have a look at our to see how we have built and implemented new online marketing strategies for our customers.
marketing will help you to find customers and prospects immediately and monitor your return on investment.