It also needs to say something.
Any website worth visiting has unique content. Search engines prioritise sites according to the uniqueness of their content. You need to tell your story and differentiate yourself from your competitors.
You need to convey an appropriate brand message to your visitors. You need to sell your products and services effectively. You need to communicate with and support your existing customers. You need to avoid annoying or discouraging visitors to your site. You need to create a reason for people to use the site and return to it.
- Help you explain and pitch your products and services and shape your brand message
- Help you take every single opportunity to drive sales/leads with each page of content.
- Integrate blogs and news feeds to keep your site content fresh and help your search ranking
- Help you tell visitors why you’re unique and why they should do business with you
- Help you create case studies and white papers, and help you take advantage of industry-specific data
- Help you listen to your customers and get their feedback online
- Help you create online events to communicate with your customers and prospects